Hashtag etiquette for social media

With the changes to hashtag rules across various social media platforms, we wanted to talk about hashtag etiquette in this article. Continuous use of the same hashtags in every post can make your post look like spam and won’t increase engagement. The use of hashtags is to ensure your content is found by your target audience but they should relate to the content in your post.

Instagram trainer Alex Tooby states “It’s important to switch up your Instagram hashtags in every post to avoid being “spammy.”

Some of our client have the impression that the more times a hashtag has been used the more they should use it . This is NOT the case. It’s best to avoid using hashtags that have been used over 1M times because they won’t help to grow a highly engaged, targeted following.

The Kollabo social media team always choose hashtags that describe our client’s social media accounts, nature of business, and their target market.

Example, if you’re a vegan food company whose target market is vegan you should use hashtags that describe your product and business, like #veganfriendly, #freshveganfood, and #organicveganfood as well as your own branded campaign hashtags.

We can’t stress enough how important hashtag etiquette is to grow and engage your social media followers and aways advise our clients to stop using the same hashtags over and over.

Here are our top tips for using Hashtags correctly to help grow your brand and social media presence.

1. Stop using hashtags thats aren’t relevant to your brand

Theres no point in using  hashtags that don’t relate to your brand or your products. It’s far more effective to  create your  own unique and memorable branded hashtags, that tie into and identify your brand. Hashtags such as a short company tagline, campaign name , event, or contest ar all good examples of branded hashtags

2. Don’t: Hashtag everything

Many brands think that stuffing lots of hashtags into every post will increase comments and likes.  By using 15 or more hashtags in your status updates, posts can sometimes look like you’re spamming, and takes attention away from  the actual post content.

3. Use specific and targeted hashtags but don’t over do it

Focus on quality over quantity when using hashtags. Try not to use too many generic hashtags that aren’t relevant Instead use more specific and focused hashtags that align better with your target audience.

4. Don’t use long hashtags


Long hashtags are hard to read, ineffective, and look unattractive. The purpose of hashtags is to make it easier for people to find and engage in conversations. We advise using  two or three simple words in any one hashtag.

5. Avoid using spaces and punctuation marks

Don’t put spaces in between your hashtag and don’t use fullstops, question marks or exclamation marks at the end of your hashtag as as this cause a break in the link. It should look like this: #socialmedia not this #social media!