If you’re seeing a decline in likes, and comments on your Instagram posts this could be down to Instagram’s new algorithm for 2019. Last year Instagram commented on the new algorithm saying “The order of photos and videos in your feed will be based on the likelihood you’ll be interested in the content, your relationship with the person posting and the timeliness of the post.”
Let’s see exactly what the new algorithm means for your Instagram posts
- If someone engages with your posts regularly, has notifications switched on for your content, has regular direct messages with you or you tag each other, in posts, the algorithm will determine that there is a close relationship and they will see more of your posts. This means your friends and family will most likely see 90% of your posts on their feeds.
- The algorithm will distribute content to the people they think most likely want to see It predicts which posts are important to users based on their past behaviour on Instagram. This is similar to Facebook and YouTube algorithms. For example, if you like organic skincare products you are more likely to see these at the top of your feed.
- Newer posts will appear on your feed first, so previous posts may be missed by your audience, depending on when they are online.
- The more accounts a user follows means they will see fewer posts from any one account. In contrast, if they follow only a handful of accounts, they will most likely see more posts from those accounts.
- Users that spend longer times on Instagram signal the algorithm to show the most popular content since they last scrolled through their feed.
What you can do to try and beat the algorithm
Ensure you design a social media strategy to:
- Post more frequently. The more you post the more engagement you get and the algorithm will classify you as a quality profile. We advise posting at least twice a day for consistency, and if this isn’t possible at least once a day.
- Analyse when your audience is mostly online and post at these times and don’t forget to consider the time zones of your audience.
- Don’t use hashtags for the sake of it. Use hashtags to access people that will be interested in your products or services. Even hidden under the fold they can still be seen!
- Run regular Instagram competitions to help grow your followers, and increase your engagement. The algorithm will take notice.
- Post visually engaging photos and videos. This may mean investing in a photographer to take good quality product shots.
- Post more video content. The algorithm will search specifically for video content to show to users who tend to stop and watch video content so you increase post reach.
- Prompt your followers to switch on notifications for your account to ensure they see much more of your content.
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