Project Description

Meek And Mild Essentials

Brand Overview

Meek and Mild Essentials plan to officially launch their health and skincare brand for Mother and Baby, late 2019. They are currently introducing more products to their range and some are these are in test and review phase.

Their products include eczema balm, baby vapour rub, headache balm, nappy rash cream and a dark circle concealer.

All products are natural and organic and contain essential oils.

Deliverables

We have worked with Meek and Mild Essentials to design and develop their go-to-market strategy that included.

Business Strategy

We worked with them develop a full understanding of their business and developed a vision road map that included:

  • product overview and development
  • new product introduction (NPI)
  • market positioning
  • customer analysis
  • pricing strategy
  • setting up business goals that are SMART.

Brand Strategy

We designed a brand road map for :

  • Brand development
  • Brand positioning
  • Raising brand awareness
  • Brand launch

 

  • Brand Positioning

  • Go-To-Market Strategy

  • Product Testing

  • Brand Launch Planning

Results

Watch this space!

Kollabbo - Brand Growth Specialists

Ready To Grow

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